Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It

In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today.

After years of public use by celebrities, leaders, media, academics and others, awareness of Latinx has grown among U.S. Latinos.¹ Nearly half (47%) say they have heard of Latinx, up from 23% who said the same in 2019. Notably, awareness of Latinx has grown across nearly all major demographic subgroups of U.S. Latinos.

Still, about half of the population that Latinx is meant to describe has never heard of the term.