Tapping into the Power of Metaphors

Date:
Author:
The FrameWorks Institute

And because metaphors give us a new mental framework for thinking and talking about a topic, they can open up dead-end conversations and repetitive debates. Using metaphor can help us advance ideas and avoid wasting energy by rebutting talking points that halt progressive change.

Metaphors are powerful, and we can use them to build understanding and shape the conversation on social issues. But we need to use them wisely and carefully. Here are three principles for using metaphor as a tool for social change.